Using some resource to be known in the business circle

Using some resource to be known in the business circleI have a friend that has a flower shop business, aside from the advertising he does on the internet and print ads he also got a yard sign printing. According to him as a start-up business he needs to at least use resources in order to be known and he said it was working because he constantly receives orders and many people have known his flower shop. Right now he is planning to open a new branch of his shop and he is looking to set up in the mall where there will be many people who would potentially buy flowers.